About

Welcome to LBDO

We create sexual wellness products that elevate your bedroom essentials.

Our mission is to break down taboos and stigmas around sex and pleasure by normalising the surrounding conversation. We believe good design is key to helping us achieve our mission. It’s important to us that our products are both beautiful and functional — that they’re considered both aesthetically and anatomically effective. Sexual wellness products that can be treated as art help in normalising the conversation. Products that are genuinely pleasurable help people to realise the importance of making time for things that feel good.

We're proudly Australian owned, female-founded and purpose-driven with our community guiding us through everything we do.

Our Story

LBDO was founded in Melbourne during the height of the pandemic by Rachel Baker, who left her job at L’Oreal to take the leap and launch her own business.

Like many people, she had struggled in the past when it came to researching and purchasing pleasure products. Despite the recent work being done to ensure a more positive and respectful approach to sexuality and sexual relationships, she was still finding that there wasn’t a brand or product on the market that truly spoke to her and her experience.

So rather than dreading the same shopping experience again, she decided to do something about it and tackle the heart of these issues.

We were born out of a desire to appeal to the breadth of sexual expression.

We’re for the comfortable, curious and the confused; for those who are already confident and thriving with their sexuality and for those who have been searching for a brand that caters to their desires.

Ultimately, LBDO is a safe space — a community you can feel included by and can learn from, and a wider brand experience that’s as pleasurable as our products.

Well, LBDO is finally here! It’s a pleasure to meet you.

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